Coffee from the direct supplier "BONEFUSE"
Goal
Attracting customers to the coffee supplier BONFUSE is a project for coffee drinkers like us.
Since 2014, the company has been engaged in the production and delivery of raw materials to create the favorite drink of millions. Imagine, almost 100 tons of freshly roasted coffee beans are delivered monthly by BONFUSE to its customers.
Roasted and green coffee beans from around the world, own blends, flavorings and related products from well-known brands - all this is about the new customer Veonix.
Objectives
Develop a presentation, branding, packaging, brand For the coffee company, we had to go normal. All elements have to make sure that BONFUSE is not just a coffee supplier.
Buying only high-quality raw materials in the homeland of coffee trees, a team of professionals, like perfumers, creates new blends, tastes, blends. Anyone can become the owner of their own personal and unique drink.
Implementation
A number of design solutions were developed that helped give the brand an updated premium look.
The presentation of the wholesale company was easy. It only took 6 self-contained slides to make it clear that BONFUSE is couture coffee.
Each advantage of the company took its place:
- buy only the freshest and highest quality green coffee beans worldwide;
- professionally produce roasting of grains on advanced German equipment;
- The team is staffed with international certification and judges of national championships trained under the World Coffee Educational Program;
- They develop their own coffee brand “turnkey”.
From the first look at the presentation, everyone understood that the coffee brand is a premium brand.
The work on the presentation was flowing: we did everything and agreed quickly. It took us more than half the time to redesign the brand logo.
How to organically turn "FUSE" into "BONFUSE"? That's right. Just like a coffee company creates new flavors of a favorite drink: a little fusion and we did it.
Result
The brand “FUSE” has found a new recognizable style and a new “face” – “BONFUSE”. The packaging and presentation for a company selling wholesale coffee turned out to be subtle and alluring, like the aroma of this delicious invigorating drink.
