Marketing kit for the construction company Vector Shpunt. Chronicles of cooperation with a model professional company in the most complex niche
Goal
Expand the geography of services from the “southern mountains to the northern seas”. Increase customer flow. To demonstrate the power of the material and technical base. Highlight the experience and qualifications of staff
Objectives
Develop a marketing kit that can immerse a potential customer in the atmosphere of highly professional construction and convince that this company can be trusted.
Implementation
We have long noticed that construction is the most risky sphere of Russian business. No wonder a few years ago on its official website, the Bank of Russia brought a niche in the TOP of the most shadowy spheres. According to the Financial Monitoring Department, a third of all construction transactions are fiction.
We had a lot of clients in this area. We had to work with micro-companies, medium-sized organizations, and giants. There have been good cases of cooperation, and not so much. And as it turns out, not all is lost. There are many companies in construction that you can trust.
For example, Vector Shpunt is a serious organization with a crystal clear reputation and professional management. This is a company where all the processes are built meticulously, with a lot of attention to the little things:
- There is perfect order in each section;
- The equipment is cleaned to shine;
- Discipline like a submarine.
The company specializes in the performance of piles and piles "turnkey":
- strengthen the pits;
- carry out construction works of the zero cycle (from soil processing to underground utilities);
- mount engineering structures on the water (strengthen the coastline, the bottom of reservoirs);
- prepare sites for the development of road infrastructure (interchanges, underground and above-ground passages, tunnels, overpasses);
- They build screw and monolithic foundations.
All in all, real pile titans!
Viktor Nekrasov, our creative director, returned from a personal meeting with the owners of Vector Shpunt in complete delight. After all, he saw a sample of the high-tech company of the future:
- modern CRM system;
- electronic document management;
- Nice office.
- It’s an amazing marketing department (which you won’t find in most construction companies).
Quickly agreed all the technical nuances, colors, style. We exchanged views on the latest version of Adobe Illustrator and trends in modern design. And they separated, taking with them the warmest impressions of each other.
As expected, the project was quick and easy. We coordinated the marketing kit with a minimum number of edits, immediately catching the subtleties of the customer’s wishes. Prepared source files and layouts for printing. They promised each other to work on another project in the new year.
Result
The marketing kit of the construction organization to order turned out to be exceptionally harmonious. As you walk through the slides, it's like you're at the epicenter of events -- a construction site where work is in full swing right now.
And although Vector Shpunt has long reached billion-dollar turnover, with a new marketing kit, it is even easier to reach new heights: wins tenders, attracts coveted projects and has large customers.
Want to order a marketing kit for construction? Fill out this form, we will contact you and clarify all the details.
