Presentation for board game manufacturer Mr. Hairy Navel. How we plunged into the fantasy world
Goal
Release a board game, having previously raised money through crowdfunding
Objectives
Make a presentation, which will show the prospects of the project and convince you to make a donation
Implementation
We're walking down a dark dungeon. It's hot, even in light armor. The air was heated, and we felt burning heavy breathing. Oh, no, dragon! "Throw the dice to escape," the host's voice sounded. “We intend to fight!” they said without hesitation. “Then you need to make a cool presentation,” said the host, part-time our customer. How else could it be when the client is the creator of board games? Of course, we accepted the challenge.
The company came up with the project and decided to raise money for it through crowdfunding. This is the name of collecting donations when people contribute to the idea. The more convincing it is presented, the more you can get. This was understood by us and the customer himself: his team included the author, who for three projects raised 10 million pounds.
Market analysis. It is noted that in five years it has grown by 40%: the industry is on the rise. We count how many people donate to the creators of board games. In three years, the amount has doubled to 165 million dollars. The figures were reflected in the infographics to make the figures easier to perceive.
Compared fees for video and board games. It turned out that the second ahead with a difference of 10 times.
Presented the product. His genre is fantasy, the most popular tabletop in the world. Also indicated the duration of the game, the number of participants and gameplay. Icons were drawn to succinctly present information. Of course, stories are good, but it is better to see once than to hear a hundred times. Two slides added the work of the artist of the project. They are made in the ancient style, and we decided to accompany the arts with our drawings in the spirit of Ancient Greece. Our designers made them themselves.
They made an offer. They stressed what is needed to start production and what the investor will receive. Short and practical, like this:
- term of 1.5 years;
- $40,000;
- 50% of the profit.
We introduced the characters to the team. Focus on the experience of the developers. One of them is the Polish writer Krzysztof Piskorski. He's the author of the adventure game "The Defiled Grail: The Fall of Avalon," a landmark project for tabletop enthusiasts.
Result
The dragon is defeated! The customer accepted the presentation and asked to translate it into English and Polish. The project is international, so it was necessary to reach a wide audience. The campaign was successful: users downloaded the presentation and sent contributions.
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