Development of a presentation for sponsorship - presentation for sponsors
Goal
Attracting sponsors for the development of an eSports organization. That sounds fantastic. Immediately come to mind images from the books of Isaac Asimov and Hollywood films about “live” robots.
But no, it's about guys competing on the basis of video games. By the way, in Russia in 2016, e-sports was finally included in the register of official sports.
Objectives
Develop a presentation about the organization with digital metrics. The data should have easily convinced future sponsors that their support was not charity or philanthropy.
Esports has gained a reputation as a “false sport”. “How can computer games be sports and gamers be athletes?” What nonsense? – the usual reviews of the inhabitants.
With our work, we hoped to correct the one-sidedness and rigidity of perception of computer competitions.
Implementation
- copywriting;
- design;
- layout.
All these stages of preparation of the presentation were carried out by us on the wave of discoveries. We explored the eSports market and were never tired of being surprised. Here are just a few of our findings:
- eSportsmen cannot become people who are not developed intellectually and physically;
- The outcome of the cyber tournament depends almost entirely on the level of preparation of the player - the risk of an accidental victory is minimal.
- Professional cyber players, depending on the video game, can earn from 2 to 15 thousand dollars.
Analysis of eSports has allowed to show potential sponsors that their support will be received by worthy professionals in their field. For the clarity of the presentation, we gave data on the growth of the audience of computer sports, the number of subscribers and coverage. Draw examples of “effective use” of cyber guys in advertising and promotion of goods. Our work spoke the language of numbers. And all the people in the business understand them. Especially those who can see into the future.
Result
The presentation for sponsors in two languages appealed to everyone. Customers recommended us to all their friends who have already ordered other projects from us. But certainly with reference to the cyber source.
