Creating a presentation of the grocery store. Or how we picked up selling arguments for every taste.

We were approached by the creator of the new format.

The marketer conducted an interview with him and found out what is the main highlight of the store. There will be consultants on the selection of ingredients and drinks for dinner. In addition, customers will be offered unique recipe cards. We analyzed the competitors and came to the conclusion that no one else has such an advantage.

We also looked at the pain of potential buyers. It turned out that the questions: “What to cook for dinner?”, “How to do it quickly and tasty?” found a response from many.

As a result, we developed the concept of “Unusual dinner – easy and simple!”, which left the competition behind and “closed” the needs of customers. People get a ready-made solution for every taste - a "basket" of products + a recipe for a particular dish. In addition, the store sometimes hosts master classes from chefs.

Now it remains to transform the selling idea into an interesting and catchy text.

The editor made on the first slide of the presentation of the store the main “chip” and the main advantages. And it worked out great. The project is new, it is necessary that potential partners and investors immediately understand what they want to read next.

The presentation of the grocery store should be juicy and appetizing. But it is important not to overdo the pictures of drinks and foods, you need to find a middle ground. Our designer coped with this task and even prepared several layouts in different colors. Then the client chose.

The designer selected fonts and colors, taking into account not only the visual component, but also the convenience of reading. Therefore, the presentation of the store is easy to read both from the monitor screen and on paper.