Presentation at Reborn Fitness Hall. Or how to collect in one fitness center buzzers and boomers.
Goal
Make the fitness center a popular place for residents of Nizhnevartovsk and increase sales of subscriptions to attend fitness classes
Objectives
Develop a modern presentation that would concisely, vividly and informatively tell about the strengths of the sports center
Implementation
We were approached by the creator of one of the largest sports centers of Ugra. She asked to develop a convincing presentation that will tell in detail about the opportunities and advantages of the company.
First of all, we conducted a detailed interview with the customer and during the conversation we found out how this sports center surpasses other fitness clubs in Nizhnevartovsk.
To convey the benefits of the company to the audience as clearly as possible, we needed to immerse ourselves in the world of fitness, amateur sports and a healthy lifestyle. We approached the task with a sporting interest: with the tenacity of weightlifters and endurance of marathon runners, we thought through idea after idea.
First of all, we developed the marketing structure of the presentation. Each section had to solve a specific business problem - to interest the user, build trust, convince the profitability of buying a subscription.
We paid special attention to the section on comfort and functionality of training. This made it possible to highlight the competitive advantages of the center, for example:
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presence of branches in different parts of the city;
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variety of sports programs;
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Verified, certified inventory.
We also described separately the benefits that visitors of different ages receive: children, adults 16-50 years old, representatives of the older generation 50-68 years old. This division of the audience made the presentation of the fitness center much more convincing, because customers of different ages pursue completely different goals in the gym!
The color scheme was selected in strict accordance with the corporate style - we used a combination of unusual sea wave colors, black and white.
Result
Work on the project was easy and with minimal edits. During the final presentation, the customer asked us to make small adjustments to the presentation – to change the sequence of some slides. We always make an unlimited number of edits – this is the principle of our work.
The beautiful smile of the business owner illuminated our final zoom. And the understanding that we had a hand in promoting a healthy lifestyle warms our creative souls!
Do you also want an effective presentation that will convince potential customers of the reliability of your company? Contact us and we will discuss the details of your project!
