Marketing kit studio decor “Chervalin”

The decor studio creates by hand elegant, memorable design products: watches, candlesticks, paperweights and vases. Each product attracts attention and delights. The marketer of the project prepared the structure of the presentation and proposed to focus on the brand concept: a special style, refinement of products and impeccable quality.

During the preparation of text content, the following brand advantages were highlighted:

• impeccable reputation and world fame;
• Safe environmental clean materials;
• the exclusivity of the decor studio products;
• It's handmade.

The task of the designer was to choose a harmonious background for products, to show how each of the items will look in the office or house. At the first stage, we agreed with the customer the structure of the marketing kit and together selected photos of decor items. Then the photo was retouched and a suitable background was selected for each of them, which would focus on the subject.

We took into account the principle of minimalism, which guides the studio in its work, and placed on each slide of the marketing kit of the decor studio only the most necessary information: photo of the object and its characteristics (material, its size and weight).

We showed all the products of the studio in the interior, which gave the volume of decor items and breathed life into them. Since most of the studio’s products are made of resin or reinforced white plastic, we have chosen a neutral light background for them, which does not distract attention from the subject itself. In the same dark background perfectly shades the products made “for gold”, and also adds depth compositions.

As a result, we got an easy and stylish marketing kit of the decor studio, in which we took into account the concept of the brand and advantageously demonstrated the originality of design products.