Landings.
hockey-school

Initially, the client ordered a redesign of two landing pages. One landing - directly to attract students to the hockey school, the second - to rent a hockey training ground.

The customer provided text materials with the words: “Just beautifully design, do not touch the text.” But the marketer immediately noticed that such a text was not suitable for landing, even if it was slightly “comb”:

• large blocks of text; 
• complex turns; 
• Lack of benefits in the language of the target audience; 
• There is little information about how and where training takes place.

Agree, this is enough to “merge” the advertising budget when launching the landing page.

After negotiations with the client, we connected the copywriter to the work. He did the following work:

• reduced wording for the landing format; 
• structured the information; 
• smashed the landing blocks; 
• came up with catchy subheadings to blocks; 
• added benefits to potential customers; 
• brought the UTP to the first screen; 
• Stylistically brushed the whole text.

Now we had a prototype ready for landing-work. The designer prepared several layouts of the landing page, and all of them contained a minimum of graphic materials and bright colors.

The main feature of the site is the image of hockey players, training halls and simulators on a white background, so as not to distract the visitor’s attention. We wanted to immerse the user in hockey theme and clearly show that it is in this school (hall) he will find what he needs.

Also, the designer, together with the programmer, developed an interesting option - "3d tour of the school", which also influenced the conversion of the landing school.