A redesign for "The Look Clinic." How we made the site laser design correction

"Clinic Vision" is the leading ophthalmic center of Tula. Their site has been at the top of search for years, but it looked like its designer was wearing someone else’s glasses – everything was blurry and out of focus.

Our task was reminiscent of a jewelry operation: we needed to update the visuals while maintaining a solid SEO foundation. The main challenge was the process of coordinating the design with the owner of the clinic - in the past, the designer. We had to find a balance between our digital expertise and his deep understanding of form and composition.

What did we do?

We did a design diagnostic. We studied not only modern trends, but also the basics of visual perception in order to speak with the customer in one language - the language of impeccable taste.

We found a middle ground. After a month of iterations (and dozens of shades of gray, each carefully calibrated) we created a concept that suited both sides. 

Carefully moved the SEO core. We restructured the structure so that search engines don’t have to figure out what has changed. Everything went smoothly – like changing the lenses without changing the diopters: users are better, searchers understand.

We launched a website that has become the benchmark of digital ophthalmology. The new design isn’t just eye-catching – it works like a Swiss watch: accurate, reliable and crash-free. SEO positions have not just survived, but grown – apparently, search engines also appreciated the impeccable taste.

But the main indicator of success is a long-term partnership. The site has been consistently attracting patients for more than three years, and the vision of our cooperation is still 100%, and even myopia is not planned.

If your website needs a vision correction, let me know. Let's make it sharp, beautiful and productive!