Website for a hair extension studio

Cosmetic and hairdressing services in the capital is one of the most highly competitive niches. At the same time, a well-built structure, a correctly formulated UTP and a powerful call to action can significantly increase the number of applications from the site.

The marketer of the project conducted an in-depth interview with the customer, during which he made a detailed portrait of the client and determined his main expectations from the service. This information formed the basis of the UTP - a unique trading offer, which is placed on the first screen of the hairdresser's website and first attracts attention. Information about favorable prices for hair extension, attractive promotions and discounts is also posted on the first screen of the landing.

For the second screen of the hair extension studio site, the copywriter prepared a brief description of the services with benefits for each segment of the target audience. The task of this text is to convince the customer of the excellent result of the service and to interest him to find out its cost by clicking on the button.

The next screen continues to convince the doubters, as well as those who were not sufficiently convinced by the previous text. There is an emphasis on the visual component – attractive photos of luxurious hairstyles of famous TV presenters, singers and actresses who used the services of a hair extension studio in Moscow.

Next, landing offers to calculate the cost yourself using an online calculator, learn about the experience of the studio masters and study in detail the range of services for hair extension and straightening. The penultimate screen - for the curious or still doubting - with rave reviews of real studio clients with links to posts in social networks. The last screen is the application form and contacts with the address of the hair extension studio.

The design of the site in the style of fashion is distinguished by a large amount of free space, which provides ease of perception of information. Each photo highlights the appeal of long, well-groomed, shiny and healthy hair. Used elegant green shades in combination with juicy rich photos of plants fill the site with a lively, natural force, create a sense of serenity, friendliness and relaxed atmosphere - exactly what a woman wants to feel in a beauty salon.

The attractiveness of the site is given by a combination of two fonts – grotesque Gilroy and a font from the antique family TT Moons, which fits perfectly into any modern digital design due to its narrow proportions.