How we made a site in the style of GTA and adrift in the auto parts market

Sasha Parts has been supplying products to retailers, services and marketplaces for many years. But the end customer didn’t know much about the brand. To conquer the retail market, something fresh was needed, such as a functional and modern online store.

The first visit to us began with a request: “We want SEO to find us in search.” From an audit of an old site with terrible code and design, it became clear that promoting it was like trying to win Formula 1 at Zaporozhets. We honestly said, “We need a new website, otherwise no SEO can save us.”

The client initially disagreed and for almost a year tried to revive the old site with the help of other contractors. Spent money, nerves, and then came back to start over. This moment became the starting point for our relationship, which quickly developed into a warm and truly partnered one.

Naming

The old name of the company dissolved among competitors. We went through dozens of options and settled on a short, sonorous and quite characteristic name – Sasha Parts. Simple, confident, easy-going.

Logo

The customer gave a detailed TZ, told in detail about his wishes and promptly answered each of our questions. So the work went perfectly. From the very first attempt, it turned out a daring, modern logo, reflecting the renewed spirit of the brand. This is one of those rare instances where designers clap their hands and the customer doesn't ask for "a couple of minor adjustments."

Website design

The client voiced his dream: We want in the style of GTA - neon, graffiti, cool cars. Stylish, bright, with a hooligan mood.”

We proposed two concepts.

1. Premium and strict. Minimalism, thin fonts, monochrome.

2. Gambling and explosive Neon, graffiti, bold typography, drive.

The choice was obvious. The client instantly chose the second concept, and, a rarity in our profession, accepted the entire layout without a single edit. When designers hear this, somewhere in the world another creative firefly lights up.

Technical part

In addition, we have collected for the client the most friendly catalog: you can sort parts by article, brand or even the most cunning nodes of the car. Added a search for VIN, personal account, module “Garage” – in short, everything without which a decent online store of auto parts today will not come to people.

The difficult stage was the integration with the old 1C, which clearly did not expect ever to be friends with B2C. Despite the fact that the site is already up and running, we continue to advise the client on setting up the CRM, because we want the whole system to work like a clearly oiled engine.

And we do not mind becoming buyers of Sasha Parts - the motivation, as they say, is personal.

• From scratch, a bright brand with a memorable name and logo was created, which cannot be confused with competitors.

• Launched a unique site with full functionality of the online store, which opened a direct path to retail customers

• A strong foundation is laid for a confident breakthrough in the B2C market

Sasha Parts is now a confident retailer with a powerful visual style and a user-friendly site that works for sales. And we got another project that proves that honesty and openness are the best path to effective results.