Redesign for the Marshak Clinic website. How we performed complex therapy without side effects
Goal
Objectives
Implementation
“Marshak Clinic” is a place where people turn at one of the most difficult moments of life. Their site over the years has grown to hundreds of pages, turning into a maze for users.
Our task was thinner than a surgical scalpel: it was necessary to make the design expensive, but not pretentious, cozy, but not homely, serious, but not pressing. And all of this without shifting the solid SEO position of the site that has been driving customers for years.
What did we do?
Conducted audit and consolidation. We analyzed all existing pages and instead of 500+ disparate URLs, create a thoughtful, logical structure with clear navigation.
We did design therapy. Immersed in the topic, studying treatments and ethics of communication. Our palette has become softer, and the layout is airier. We removed everything superfluous, leaving only the essence: clean lines, calm tones, thoughtful typography. The design had to shout about professionalism in a whisper.
Write how you breathe. Texts are our main tool of influence. We avoided clichés by speaking to visitors and their families in a language of support, facts and confidence. Each word was verified so as not to hurt, but to convince of the possibility of solving the problem.
Conducted an SEO resuscitation. Carefully transferred all SEO stuffing. Updated meta tags, reworked the structure, preserving everything that made the site visible in search. Redesign should not be a shock therapy for traffic.
Put the tools in hand. We created adaptive design patterns. After our work, the client was able to independently and competently conduct the rest of the content, maintaining the overall style and quality.
Result
We have launched not just an updated website, but a qualitatively new digital product that is effective for everyone who interacts with it.
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For users: clear structure, credible design and tactful content.
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For the clinic: A powerful marketing tool that reflects its premium status.
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For search engines: perfect technical and structural organization.
But the most important thing is the trust that design evokes from the first second. It's solidity for new partners and hope for those seeking help. Traffic was maintained and increased, and the clinic began to receive better and more informed applications.
Moreover, the site itself has become our best advertising agent: it was after its launch that several more clients from the medical field approached us.
If your website doesn’t reflect your company, let me know. We will also provide digital rehabilitation for you.
