A site for RosNIIROS. How we worked with the progenitors of RuNet

Internet, over... We hardly remember that once could not Google and did without messengers. About those times, our customer - RosNIIROS knows a lot. Do not be alarmed by a series of large letters, we explain: this is the Russian Research Institute for the Development of Public Networks. It was he who stood at the origins of the RuNet. Until 2001, only RosNIIROS registered .ru domains. We have a long-standing warm relationship with the client: previously we created a logo, brand book and presentation for him. The next logical step is a corporate website. Turn a trio of projects into a fantastic four.

Identified a unique advantage. On the home page posted the phrase: "More than 30 years developing the Internet in Russia." It emphasizes the experience and reliability of the company. Under the phrase placed a red button with a target action - download the presentation. The material can be shown to the management, if the secretary came to the site, or familiarize yourself. There is a story about RosNIIROS in detail.

Activity data have been updated. The customer has two main directions:

• .su domain registry;
• IP address rental.

Placed the directions on the main, decorated them in the form of two tiles. When clicked, the user is on the landing page, which details the service.

Designed. The basis was taken colors from the brandbook: white, blue, red. Reminds me of something? If you dare to guess, the flag is in your hands. And here is the answer: white, blue and red are used in the RosNIIROS logo.

They added chips. First, the gradient. The shade of blue varies from azure to ultramarine. Gradient is a trend of recent years in graphic design. It was important to convey that, despite its rich history, RosNIIROS is a modern company. Second, animation. The cursor is followed by a pattern in the form of points connected by lines. It is constantly moving and resembles a web - the World Wide Web. The reference strengthens the globe, which spins continuously.

They wanted to convey an image of development. We did it with dynamics. Here's what happened:

• text blocks float from different sides;
• Numbers do not stand still, but quickly reach their value;
• Icons light up with neon.

They made a glossary. This is the name of a dictionary with terms for understanding technical information. Without it in the domain industry, so we tried to facilitate the perception for the visitor.