Creating a website and logo for the Exclusive Impex retro car auction

A client from the United States came to the studio. For 15 years he has been engaged in both retro cars and more modern, but exclusive and rare models. The sale takes place in two ways: either it is a direct sale, or auctions, where the best and few copies of cars are purchased.

Yeah, it's a luxury product. Such people are allowed to do only status people. Still, it's appreciated there. In addition to the fact that this is a special style and status indicator, cars do not lose value, but on the contrary, their value increases exponentially.

And for this splendor, we had to develop a design, namely, create a logo and a website.

First, we thought about the logo design. It used smooth lines that create the outline of the car. In this way, we managed to clearly but unobtrusively connect the sign with the product, emphasize grace and a subtle sense of aesthetics.

Logo approved, now all attention to the development of the site. It is necessary to convey the atmosphere, to help touch the history. There was no doubt in what style to implement the plan – of course, it is retro. But ideas with bright colors, complex graphics, now popular motion design had to be immediately pushed aside. Status, elitism, confidence can be conveyed concisely. And you do, in this case.

Used calm, "dustful" shades of beige and gray in the background, thanks to which large high-quality photos of cars stand out clearly - we picked up an elegant font with serifs for headlines, which additionally emphasized the topic - added a small number of graphic elements - something like sketches of car design that look easy and do not distract from the main content.

The design of the site turned out to be very interesting and attractive, although not stuffed with complex techniques. Take a look below and immerse yourself in the atmosphere!