Development of a website for the project logistics company "Beluga". Heaviest case ever.

The company "Beluga" for many years engaged in the transportation of colossal cargo. Of course, not as heavy as the character of your ex (or ex), but, for example, this company can move a whole huge factory from one city to another.

Without false embarrassment, we say that we understand project logistics very well. This is our seventh case in this niche. Therefore, we approached the beginning of the development of the site with a deep understanding of the market and knew how to surprise users.

The creation of the site was only one of the stages of our long fruitful cooperation with Beluga. Over the past year, we have completed many tasks to promote this company – from drawing the logo to creating a brand book. In turn, this corporate It is one of the best works we are truly proud of. Let’s tell you a secret, when potential customers come to us with a question about the development of the site, we, among others, show the Beluga TEC website as a visual demonstration of our capabilities. 

The target audience of the brand is technical directors of large technology companies who value their time and carefully choose partners. So we set ourselves the task of impressing these people at first sight, of letting them know that they are on the website of a corporation for which there are no insoluble technical difficulties.

We have done our best to turn the website into an effective marketing tool. To do this, we worked out its structure in detail – we put catchy headlines, wrote readable, convincing texts about the company.

For example, in the section “Changing the approach to construction”, we told how the company is superior to competitors. We explained how it is possible to reduce financial costs and reduce installation time.

The first thing a visitor sees is an unusual animation that surprises and attracts attention. The truck spectacularly transforms into a ship, and then into loading equipment. To create this wonder in 3D technology, our designers hand-drawn every detail. And this animation is shown on the small screen of the smartphone.

We used the Manrope font for the text. This minimalist font is great for a technology company that operates not only in enterprises but also in the Navy. Interestingly, even the name of the font itself means a term from the ship business. The so-called safety cables on the sides of the ladders, which help to lower the load intact and safe.

In the logo, the word Beluga is written in a massive, “heavy” font, which emphasizes the reliability and thoroughness of the company, as well as its ability to solve difficult non-standard tasks.

The corporate pattern is made in the form of cartographic elements - a complex terrain. Thus, we stressed that the company is engaged in the transportation of goods even in difficult conditions. 

The color scheme was chosen in shades of blue. This color is associated with seriousness, thoroughness and reliability.

According to the quality of animation and structure, this site of the engineering company turned out to be ultra-modern, not without reason our designers fought desperately for its technical perfection.