Website for developer Unicom Development. How we seduced customers with the dream of a country house

We were contacted by Unicom Development ("Unique Development"). This is a developer who built 4 cottage villages in the suburbs and Sochi. One of them is called "At the height." Not very modest, but justified - at home there is business class. We were asked to create a corporate website that tells about the company and its projects. We brewed tea, put a blanket on our knees, stroked the dog - when working with such projects, you need to surround yourself with coziness. 

In these circumstances, we feel at home.

We needed to find a way to talk about development as simply and clearly as possible. To do this, we:

• drew a diagram of the work;
• Break the text into concise theses;
• They described different stages of the projects and drew minimalist icons for them.

When designing the site, we relied on three main brand colors – dark blue, orange and green. Green was associated with safety, orange created a good mood, and dark blue reinforced business sentiment.

In the activities of the customer, the trade-in service plays an important role - when a new cottage is purchased at the expense of old real estate. In order to explain the essence of this offer to our clients, we explained in detail and in simple language each of the six stages of this transaction.

In the catalog of cottage settlements, we carefully thought out what words can best describe different settlements. For example, talking about the village in Sochi, we separately ticked off such advantages as:

• “sea air”;
• “own swimming pool”;
• "Pleasant climate."

We followed a proven marketing principle: “The seller of luxury real estate does not sell walls, but the opportunity to live in a decent environment.”

The site has a separate section for news and press releases. This is important for a company that regularly interacts with the media and actively uses PR tools. Texts and images are placed so that they are convenient to study even from the smallest smartphone.

We carefully selected the image of a happy family for a block with mortgage conditions. Photos of people on the site "humanize" the design.