Pastry site
Moscow

At the first stage, we offered the client a detailed description of the target audience and advantages of the confectionery brand, talk about the production cycle, partners and suppliers. Then the structure of the site and distributed the information on the screens.

The main activity of the confectionery company is wholesale sales, so the information on the site is focused on b2b customers: wholesale prices, possible shipment volumes, the availability of its own fleet, delivery times for orders in Moscow. The CTA button on the main page of the site is also focused on b2b customers - "Order in bulk".

Separate screens of the site were allocated for the range of products, the best-selling desserts, the benefits of eco-packaging and information about its own logistics service.

The customer positions his products as premium quality, so when compiling the mudboard, he chose a combination of black and gold colors, which is subconsciously perceived as a symbol of wealth and luxury. The web designer used vivid and appetizing photos of desserts and sketch images of treats, as well as icons with different types of baking.

Due to the competent distribution of visual content on each screen left a lot of free space, which gives the site confectionery lightness and airiness.

What's the result?

By using a combination of premium flowers and high-quality photos, the site of the confectionery fully reflected the mission of the customer - the creation of premium desserts. A neat, “airy” layout of content emphasizes the freshness and tenderness of pastry.