Supplier site
Zanger measuring equipment. How we calibrated the design to pixel accuracy

We have been working with Zanger since 2017. Then they had only three people in the state, who modestly fit on two tables in a tiny office near Moscow. We stood at the origins of the brand: we developed a website with a corporate identity and logo. Since then, the organization has grown significantly and has become a market leader in ultra-precision devices. The company needed to rebrand and they decided to contact us again. The first stage was the creation of a brandbook - we told about the details in this case. The second step is a new website. We took on the past developments and began to create.

Zanger designs and supplies measuring equipment. Among the clients are industrial enterprises and nuclear power plants in Russia and abroad. In such projects, accuracy is important down to the micron. A micron is a unit of length, one millionth of a meter. For example, 100 μ = 0.1 mm. The design also needs to be verified, in our case, to the pixel. 

The field of activity should be easily guessed on the site. We used a simple and clear image of the line: it marked the logos of client companies and years of cooperation with them.

They wrote the lyrics. Since we have a long-standing relationship with the customer, we did not dive into the topic from scratch. We had scuba diving in the form of implemented projects. Briefly explain what is included in the services:

• departure for production;

• technical documentation;

• competitive documentation;

• demonstration of work;

• installation of equipment;

• staff training.

Created an animation. On the start screen, the user encounters a smooth flow of electromagnetic waves. Without their participation, high-precision calculations are not complete, so this symbol was chosen. On the next screen is the company's 3D logo. If you hover over it and press the left button, it can be rotated in different directions. All this is not accidental: interactive elements allow you to keep the visitor’s attention longer.

We chose the colors. The black and white palette is based on confidence and calm. The accents were placed with the help of silver transfusions: here it really looks more expensive than gold. The shades are strict, but this was required by the target audience of the customer - heads of large business and state-owned companies. It is unlikely that they would seriously take a bright combination, for example, fuchsia and aquamarine.

Developed a catalog of equipment. It has 40 names, divided into five categories. Thanks to the filter, finding the necessary is not difficult. Accompanied slideshow devices with a detailed description, technical characteristics and advantages. On each page of the product, the “Leave a request” button was attached: you only need to specify the name and phone number. The short form helps the user to quickly decide on the target action. The equipment catalog has proven to be a magnet for customers and we are still expanding it.