Year — 2022

Website for the logistics operator Seametria Logistic. How we made a cargo ship float in the air

  • Prototyping
  • Copywriting
  • Editing
  • UI/UX
  • Testing
  • SEO optimization

Goal

Present the customer in the online space as a powerful and reliable partner for cargo transportation n

Objectives

Make a corporate websitereflecting the full experience of the company and its services

Case study Seametria Logistic website design and development — Image 1

Implementation

The customer approached us under the impression of the competitor’s website – the logistics company Beluga TEC. We did what we told them in detail. in this case. Right on the start screen, there is a sticky 3D animation: the ship turns into a truck, and the truck into a loading crane. We came up with this without the help of the Transformers director. Seametria Logistic wanted a similar site. Repeat not in our principles — began to think hard.

Let us be clear that they are not sealed in the name of the company. Seametria is a play on words where:

  • sea - from English is translated as sea;

  • Metria - from the Greek metreo - measure.

We chose the colors. Although the name of the brand features the sea, there was no need to worry. We just couldn’t ignore blue and blue. The background was made white and the text was made black. The palette conveys both the rigor of accurate calculations and the freshness of the sea breeze.

Seametria Logistic provides many types of freight services. When writing, this could be a headache for copywriters. Fortunately, we have more than a dozen projects in our portfolio for logistics companies, so we are well versed in the field. The following blocks were identified and disclosed:

  • air transportation;

  • road transport;

  • transportation of large-tonnage cargoes;

  • transportation of groupage cargoes;

  • multimodal transport.

They generated images. We went through 3,527 prompts (the so-called requests for a neural network) so that it was visually easy to distinguish groupage loads from oversized ones. 

Created a 3D animation. It was almost a short film. Here is his story: on the water surface floats a cargo ship with colorful containers. The camera approaches him and dives underwater. The viewer sees how air bubbles rush to the surface, and a joint of fish sweeps past. Let's get out of the water. The container takes off from the side, and the ship itself begins to float in the air - and all this turns into the Seametria Logistic logo. Unfortunately, there were no spoilers here. 

Integrated exchange rates. In the “Directory” section, indicators against the ruble against the dollar, the euro and the yuan were introduced. The data was pulled up online from the Moscow Exchange, but in June 2024 it stopped trading currency. As a guarantee, we have reconfigured the site for free so that exchange rates are again relevant. Stonks!

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Result

The work made a splash. The logistics giant is represented on the Internet by a cool site. At the request of the customer, we translated the text into English and Chinese: the natural result was the expansion of the client base.

It is nice to know that our projects have been replenished with another cool site in the field of logistics.

If you want to have a stylish and informative website, Leave a request for a call back..

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