Year — 2023

Landing for the online school of speech correction "Logwarts". How we stopped being surprised by the mail owl

  • Prototyping
  • Copywriting
  • Editing
  • UI/UX
  • Testing
  • SEO optimization

Goal

Encourage parents to enroll their child in speech therapy school

Objectives

Make a websiteThis will open up a new customer acquisition channel.

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Implementation

How would you react if an owl knocked out the window? Here we are – calmly, because this is not the first time we are working with the online school of speech correction “Logwarts”. The owl sends us letters offering cooperation. 

We plunge into the Void of Memory and find: previously we created a corporate identity and logo for the company. What happened is possible. look up. This time, Logwarts requested a landing. It would be great to wave a magic wand and the site is ready. But the creative process is no less magic for us.

We picked the colors. Children 4-10 years old study at Logwarts, so the palette is bright: blue, pink, orange. The paints were mixed together like ingredients for a love potion. Such a scale simply cannot but like.

We talked about school. We presented its advantages in the form of a list, where additional information falls by click. Here are some of the points:

  • free diagnostics;
  • a box of materials for each student;
  • computer educational platform;
  • experienced teachers from leading universities of the country;
  • The learning process in the game format.

They developed the test. It answers eight questions about your child: how he makes sounds, whether he is understood outside the family, how willing he is to teach poetry.

At the end of the test, a callback application field appears to get the results and discuss the training. Interactive allows you to retain user interest, which increases the effectiveness of the site.

Explain how the school helps. Among the company's services:

  • Correction of incorrect sound pronunciation;
  • general development of speech;
  • Correction of writing and reading;
  • speech preparation for work in the classroom.

Draw tiles, icons, found photos of teachers with wards in robes. We also added an image of headphones that are useful for online learning. They spelled "Wingardium Levios" and made them float in the air.

We've formulated tariffs. They abandoned the typical names “Standard”, “Plus”, “Premium” in favor of thematic ones. Here they are:

  • "Maglov Foundations";
  • "Journey to Logwarts";
  • "Magic Sound";
  • Academics Logwarts.

They posted reviews. And not in text, but in vertical video format. This allows the user to gain more trust: people speak vividly and sincerely. Another bonus is that it is convenient to watch from the phone.

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Result

The customer said that we clearly found “Liquid Luck” somewhere: lucky to get into the customer’s desires immediately. Thanks to the landing, Logwarts had more students.

The world of Harry Potter did not let us go – the customer asked to make creative for social networks. And we're always ready to help, like old Hagrid. 

If you want a strong landing too, Leave a request for a call back..

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