- Identity
- Logo
- Brand book
- Prototyping
- Editing
- UI/UX
- Rubber layout
- Programming forms
- Setting up the server
- Testing
- Basic SEO Optimization
Goal
Objectives
Implementation
We were approached by a family clinic. The ZIM website was outdated and hampered further development. ZIM is a multidisciplinary medical center with 16 years of experience in working with adults and children. Even the Queen of England would trust them.
Rebranding
The work began with a complete rebranding. Updated visual identity: developed a modern logo, corporate identity, brand book, presentation materials.
Website
The new visual image became the basis for the further stage - the creation of a site that corresponds to the level of the clinic and the expectations of the audience.
At this stage, several serious challenges arose:
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The complex and cumbersome structure of the old site, which has many technical “crutches”
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The need to maintain SEO history, including URL structure and key pages
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Connect the old structure with modern design, interactive elements: quizzes, calculators, forms;
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Transfer to the new version of 1C-Bitrix, do not disrupt the functionality.
Complexities
Work on the site has become one of the most time-consuming in our practice, from a technical point of view. The developers worked almost in two shifts. Each page had to be manually integrated into the new system. Sometimes it seemed like we were putting together a medical Tetris, so that everything would work out and nothing would break.
When the site was almost ready, the customer unexpectedly decided to move the project to a new domain, remove some of the outdated pages. This, of course, overturned about two months of our work on integrating the old structure into the new engine, and we got sad and implemented the transfer.
Design
The site turned out in a calm and trusting color scheme - light shades of white, blue and cornflower emphasize purity and transparency.
The launch was postponed due to minor edits: “move the line”, “make the button a little lighter”. At one point, we began to distinguish 47 shades of blue. At the same time, they remained calm and friendly, performing improvements in a timely manner.
Result
