Creation of a website
turnkey construction company. How We Made UI/UX Luxury for Builders of Rublyov Palaces

TIMS GROUP is a company specializing in individual construction, architecture and design in the premium segment. Working in the most promising areas (New Riga, Rublevo-Uspenskoye, Dmitrovskoye, Kievskoye highway), Tims Group builds exclusive cottages and villas for the most sophisticated connoisseurs of luxury. The company performs the whole range of works from scratch: from the design of the object, construction, finishing works, ending with the selection and delivery of furniture and the installation of smart home systems.

Our main task was to distinguish Tims Group from other offers in the luxury real estate market. Aesthetics, functionality and progressiveness are the three pillars on which we built the project.

In terms of design, we had the most interesting work – to implement a system of visual techniques that create the effect of contact with luxury and exclusive. It was also necessary to write a beautiful artistic text-description of the company's proposals.

What difficulties did we face in the process and how did we solve them?

At each stage of our work, we faced various difficulties.

The customer was not satisfied with the texts of our copywriter, and opinions on writing styles differed greatly. We met, and eventually excluded copywriting services from the estimate, and the client found his artist according to individual preferences.

At the design stage, everything was not so simple either. First, we proposed one prototype, made an animation, agreed on the main page and transferred it to the layout. When the main page was ready, we switched to the layout of the internal pages. But all of a sudden, the customer told us that he was no longer satisfied with the design and that everything had to be redesigned. Which we did. And the problem was solved by replacing the senior designer, who immediately found contact with the client and realized all his ideas.

Then the customer had claims to animation. At his request, there should have been a lot of animation, and such a number “loaded” the site, fell technical indicators. We have been looking for a “middle ground” for a long time, and together we came to it.

The result exceeded all expectations.

The site contains a large amount of information, which we carefully structured and arranged in a convenient format. The design turned out to be luxurious and premium, and at the same time, “easy” to perceive.

The animation turned out unobtrusive and modern. Each element of the site was unique and aesthetic. And despite all the difficulties in the process of work, the final result brought visual pleasure to both us and the customer, making the Tims Group site unique in its niche.