Developing a Landing Page Site for a Startup
Goal
Launch sales of innovative locking system in the b2b segment
Objectives
Develop a landing page (landing) to convert traffic from advertising sources to leads
Implementation
Traditionally, the development of landing pages in our company begins with a deep marketing study of the customer’s business, which includes: interviews with him, filling out a design brief, studying the market, customers, competitors and the best world practices. The result of the work on the marketing block is a mind map that reflects all the meanings of an innovative startup, all the best that is on the market in this niche, but multiplied by 2.
Based on the mind map, a selling landing structure for a startup and convincing texts that sell in each line were compiled.
Powerful selling texts, it would not be right to wrap in some mediocre template design, so to search for ideas, it was customary to appoint not one designer, as it usually happens, but as many as three. The collective mind gives its fruits in the form of a juicy layout landing page startup, approved by the customer from the first time. Then the stage of adaptive layout, launch on hosting, debugging, tests and here the startup site is ready, without disrupting the deadlines with a modest budget.
Result
An exclusive website for a startup has been developed.
