Branding and site for the cottage village "Residence Bulatovo". How we were entrusted with the project at the stage of the master plan

"Residence Bulatovo" - a cottage village in the suburbs, 34 km from the Moscow Ring Road. It is located in an ecologically favorable area, surrounded by coniferous forests. Nearby is the picturesque bank of the Pakhra River. 

This is a place where in the morning you can walk along the boulevard with a fountain to the bakery with fresh pastries, take the child to kindergarten, visit the fitness center with a swimming pool, and in the evening sit with neighbors on the terrace to the accompaniment of the ringing of glasses. Life in the village is comfortable and measured.

Work on the project at the start of construction

We started working on the design for the Bulatovo Residence even before the builders hammered the first peg into the ground. Before my eyes were only the master plan, renders of houses and an inspired customer. This level of trust is expensive: we were invited before construction started to set the direction for the future brand, visual solutions and communication style.

Identity development

Designed a logo. And in two versions - in Russian and English. We thought through a corporate identity, including a color palette and a font pair. Together they convey both status and atmosphere of comfort. Collected everything in a brandbook. We made presentations, booklets and leaflets so that contact with the brand in any situation was at the highest level.

Outdoor advertising

To promote the Bulatovo Residence, we developed a series of billboards. They were placed along the M-2 highway. We prepared laconic models that conveyed the concept of life outside the city. Depicted spacious houses, green areas and infrastructure of the village. The design of promotional materials was regularly updated in accordance with seasonal promotions and sales stages.

Web development

For the design of the website, we selected a light color palette: green, yellow and orange create a feeling of comfort and the presence of the sun. The user opens the site and immediately sees a slider with images of houses outside and inside. Even on a rainy day, the front page lifts the mood and reminds you that things are different outside the city.

Developed a complex interactive map with the general plan of the village. There you can consider the territory to the smallest detail, choose the queue of construction, parameters of plots and houses. Features of the houses were allocated in a separate block, with an emphasis on details: panoramic windows, spacious terraces, thoughtful layouts. Of course, the photos were supplemented – without them the story would be incomplete.

Long-term cooperation

We accompanied the Bulatovo Residence for several years. Developed additional sites for other projects of the developer. Updated materials for advertising and helped in the development of the brand.