“Development of a website for the United Energy Sales Company”. How we helped the brand shine a million watts
Goal
Objectives
Implementation
The United Energy Sales Company is a private supplier of electricity to large enterprises. Customers are factories, business centers and other serious organizations. If it is important for you that the light bulb in the kitchen lights up in the evening, then for OESK customers - that entire workshops work smoothly.
The company turned to us for a site that would look solid, modern and inspire confidence – like the networks they pull for customers.
We started by analyzing the audience, competitors and weaknesses of the old site. It became clear: we need a design project without visual “noise”, with a simple and slender presentation, but with energy and light brilliance of modernity.
What did we do?
Website redesign. Bright base with accents in blue shades. This style is associated with reliability and technology.
Interactive map. In the "Energy Supply" section, a map was implemented, where the regions of the company's presence are highlighted. This demonstrates the scale of services.
Convenient structure. Navigation has become intuitive: the client no longer “wanders in sections”, but walks through the site as a lit corridor.
Image accent. Minimalism, neat graphics, logic. Each page broadcasts a business approach and says, "Yes, we are a private company, but we are not inferior in reliability to state giants." In modern times, we even win.”
Result
The new site has become a modern, stylish and, most importantly, a working tool:
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The company receives a steady stream of applications;
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It has become easier for customers to understand the services and capabilities of OESC;
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The brand has established an image of a strong and reliable player in the energy supply market.
Visiting the site, customers perceive OESK with trust, and not with the question: “Are you really a serious company?”.
Over the past six months, the resource has proven its effectiveness. So much so that together with OESK we are preparing the next step – SEO promotion. It is time for companies not just to “glow” on the Internet, but to confidently shine on the first lines of search.
Do you want your customers to see you as not just a company, but a source of energy for their business? Contact me. - We'll turn on the design at full capacity!
