Website for the developer of SIRIN computer vision system. Instead of doing one project, we did seven.

Everyone in life has fateful acquaintances. For us, one of these is with customers from SIRIN. Earlier we told how we created a presentation for them, a leaflet and business cards. The company then participated in the foreign exhibition and had a great success: it managed to enter the international market. There were more customers, and a website was needed to increase awareness. Who to turn to for him, there was no question: our past cooperation was fruitful. We'll try to repeat the success.

Recall that SIRIN implements software in video surveillance cameras. The system recognizes car numbers to catch violators on the roads and let cars through the barrier. The company uses high technology, and its website should be the most modern. 

Got a palette. The colors from the presentation were taken as a basis, as they worked well:

• Black - acts as a background and sets the atmosphere of minimalism;
• white – makes the text easy to read;
• Blue - emphasizes the keywords;
• Purple - is responsible for accents in icons.

We did an animation. The start screen meets a 3D model of the car that spins on the platform. The car is enveloped by the light of the scanner: the waves go from the grille to the trunk. Animation will allow you to keep the user on the site longer.

Services listed. We were already deeply immersed in the topic, so we were able to fit descriptions of complex phenomena in one or two sentences. Then, of course, explained in detail the principle of the system in thematic tabs. And the thesis was this:

• smart yard;
• Automation of parking;
• solutions for state highways;
• monitoring of industrial facilities;
• security of private territories.

They highlighted the benefits. They put a car in the center of the page, but now the view is not from the side, but from above. There's a SIRIN logo on the roof. Near the car indicated 10 unique qualities: five on the left and right. Here are some of them:

• instantaneous passing of special vehicles;
• recognition of unreadable numbers;
• autonomous work;
• Simple installation;
• centralized database.

Found photos. Abstract processes are best represented in the form of specific visual images. For example, the phrase “resource optimization savings” is hard to grasp. Accompanyed him with a picture with curved lines on the stock chart. It was important not to go to extremes and not to liken IT specialists to hackers. They found such images to be closer not to a spy thriller, but to a documentary.