Developing a website for Duft. How we created a loyalty program for fans

This is a case about a product that cannot be advertised, but can be sold to anyone over the age of 18.

Our studio received an order from one of the most popular manufacturers of goods for lovers to die in Russia - the Duft brand. The company's products are in high demand and occupy a leading position in the industry.

The brand launched its loyalty program, the participants of which can win prizes in sweepstakes and lotteries from leading electronics manufacturers (Apple, Beats, Playstation), purchase merch and paraphernalia (baseballs, jackets, T-shirts, vests, etc.) of the Duft brand with the help of bonus points and promo codes for purchases made.

Accordingly, the customer needed a site where instead of money for payment, bonus points are accepted, accrued when entering a promo code from the bank of the goods. It was also necessary to connect the delivery service.

The brand already had its own recognizable, bright and trendy corporate style - the visual image was made in the genres of retrowave, pixel art.

The development of the site design took place within the framework of the same directions, using appropriate graphic elements and neon colors, as well as unusual animation.

Despite the already formed and established style of the brand, we still had to solve many problems. We have done a lot of work and created a functional application that opened up a number of opportunities for customers of the brand’s products – participants of the bonus program. It included:

• personal account;

• registration in raffles;

• product catalogs and merch; 

• shopping basket;

• forms for payment and delivery.