Creation of a website
for the construction company "DOMA.LOFT"

The company “DOMA.LOFT” has been engaged in the construction of private houses and cottages for more than 20 years: it builds reliably, which confirms a 50-year warranty for finished facilities.

Today, the construction company specializes in creating houses in the loft style. The style is modern and fashionable, there was a need to develop a modern website design. In fact, with this task they came to our studio.

The future site should:

• To clearly show what the construction company does, what projects it implements;
• tell in detail about possible design solutions, services, offers, guarantees;
• to cause the potential buyer maximum interest, trust, a sense of comfort and security.

Our studio was engaged in the development of the site at all stages: from the idea and concept, to page layout and launch of the finished site. 

The site should be immersed in the atmosphere of the house, which will be built for the client by the company "DOMA.LOFT". Therefore, before developing the design of the site, we studied the style of the loft in detail and determined its main features and characteristics. 

Loft entered residential buildings from the entourage of industrial facilities. It can be minimalistic, but rude and brutal. A clear difference in the loft style is the use of building materials in the interior design: brick, metal, wood. The style implies free space, large window openings, lack of additional decor.

We decided to transfer all these qualities to our project and, in a literal sense, create a site in the style of a loft:

• used a monochromatic background;
• on some screens of the site as a background placed the texture of brick walls or photographs of rooms;
• Used simple minimalist fonts without serifs;
• text content was placed with capacious theses, leaving free space;
• The main design was formed by large photographs of the interiors of houses.