Creation of a site of goods for artists “Artistro”

We received an order from the field of creative activity. The customer sells products for artists. The company is based in Miami, USA, and has long been selling its products, occupying a significant market share.

The main product was markers, they can create drawings on any surface: stone, iron, glass, wood, clothing or shoes. At the time of the development of the site, they were going to launch paint for sale.

The brand, by the way, is quite popular in the Internet space: 10 million followers on Pinterest, more than 300 thousand on Facebook, about 100 thousand on Instagram. The target audience is modern artists, street writers.

The client already had a website. Products are sold on Amazon and other sites. But there is also a serious competitor. To defend its position, the customer decided to update the design of the site to breathe new life into the design and colorfully stand out.

We were happy to help the brand. There was a lot of work to do. It was necessary to create a site with a large number of pages on which all information about the brand is posted, a range of products and examples of artworks using their materials are presented, there is an online store function:

• took into account the wishes of the client and developed the design of the site in the style of "modern": in bright colors, using shapeless, careless graphic elements - spray, strokes, etc.;
• used a lot of parallax, animated objects - when moving on the page, elements can change color, size, position;
• They freely placed blocks and used a white background in places so that the basic information about the goods was easily perceived, and it was possible to concentrate on the product.