Website for Ashburn Heavylift Russia
How we lifted the burden from the shoulders of the customer
- Identity
- Prototyping
- Editing
- UI/UX
- Rubber layout
- Programming forms
- Setting up the server
- Testing
- Basic SEO Optimization
Goal
Claim the customer as the successor of a major international brand
Objectives
Create a websitewhich will show the strength of the company in the field of heavy lifting
Implementation
Ashburn Heavylift Russia is a large-capacity cargo transportation and installation company. She can lift any difficulty - even in the morning after 4 hours of sleep. If you have a heavy burden on your heart, feel free to contact Ashburn Heavylift Russia. The company raises objects in 15 thousand tons.
Until 2022, the organization was part of the international firm Mammoet. From high-profile projects:
- recovery of the sunken submarine "Kursk";
- extension of the insulation arch on the Chernobyl reactor building;
- launching the ship "Poltava" to the anniversary of St. Petersburg.
In 2023, Ashburn Offshore Engineering bought the business. The customer turned to us for a corporate website that would clearly show the professional continuity of the company. We understood the client from the first interview and got to work.
5 areas of activity were identified:
- engineering;
- transportation;
- lifting work;
- Master-service support of the project;
- Special decisions.
They wrote the text of the main page. Ashburn Heavylift Russia performs projects of increased complexity, which others do not even approach. The slogan is “solve tasks that seem impossible.” That's what Dima Bilan taught us.
They focused on the benefits:
- full range of services;
- the largest park of self-propelled modular units in Russia;
- One of the most powerful cranes in the world;
- Unique international experience;
- Strong engineering team.
Sites for logistics companies are our favorite, so we did not have to study the topic from scratch. We've done projects before. Beluga TEC, Seametria Logistic, Barrus Projects. After the approval of the text, the design was presented to the client. And he liked it - the weight off his shoulders! The basis was taken by the colors of the Chinese operator: black, white and red. They symbolize reliability, calmness and power.
A separate feature is 3D animation on the start screen. It demonstrates the process of lifting and mounting a large cargo using two cranes. To make the operation look correct, we consulted the specialists of the area and drew each detail manually. 3D animation performs two functions at once: it keeps the viewer on the site and shows the professionalism of the company.
On the map of Russia, we mapped the places where Ashburn Heavylift Russia worked. When hovering the cursor on the village, a window with the name of the project appears.
At the request of the customer, in the “Contacts” section, the topics of appeals were distributed into 3 categories:
- commercial request;
- general question;
- employment.
The fact that earlier letters on any occasion got to the same mail. It was uncomfortable - it was easy to miss the important. We fixed the situation. Thanks to the categories of appeals and addressing to different mailboxes, the company will be able to process each request.
Result
The customer was delighted. In our professional opinion, the site turned out even better than the Chinese operator. Ashburn Heavylift Russia now has a solid online presence.
Immediately thought about the future: organically implemented in the texts of SEO keys to make the site easier to promote in search engines.
If you want a great corporate website, fill out the brief.