Website for the infrastructure operator PrimeTelecom. How we sent radio waves from the main page

We were approached by the infrastructure operator PrimeTelecom. The company builds telecommunications towers so that communication catches both in the deep forest and in the Moscow-Taganrog train. We were asked to make a website that stood out from the competition. That's what we love.

We looked at competitors' websites. Turns out they don't care too much about design, marketing, and reporting. We do not want to be equal to this, so we moved on. We analyzed dozens of websites of foreign infrastructure operators: from the United States, Canada and China. I learned the best from the world experience.

The topic of telecommunication networks is not the easiest: you need to understand optics, masts, cells. It's not a light bulb to change (although it's a joke). And the site will be watched by veteran engineers-designers, and cold secretaries of city administrations. It was important to talk about telecommunications in a way that everyone understood.

The editors had to get serious about the work of the infrastructure operator. They could almost climb the tower themselves and fix the station.

It helped to write a strong text: simple and reliable. We now know the difference between a dual-use support and an active antenna system. You're gonna need it in your life? Please.

The designers had another problem - the customer gave few high-quality images of towers. How many millions of pictures the guys went through is hard to say. They literally robbed the photo banks! Something was found, then this “something” was improved in the editor.

Magic on the site adds animation. Our wizard designers pronounced "Wingardium Levios," and electromagnetic waves in the form of comets flew from the tower in different directions. The spectacle is exciting and also effective. Thanks to animation, users stay on the page longer.

We did a website, but the logo didn’t suit us. It wasn't an order to upgrade it, but we're bringing it to mind. We have prepared two versions of the logo for different media: white and black and red. Only after that, we were born the cherished “ok”.