The site for the MitraLab clinic. How we created a design with a flawless smile

MitraLab is not just dentistry. This is the center where the most difficult cases are taken, where the jaws return functionality, and smiles return aesthetics. We were approached for a website that would be as flawless as their work.

The peculiarity of the project is that the customer came with ready-made prototypes and deeply developed texts. Our task is not to rewrite, but competently refine: build an SEO structure, implement in a strict but luxurious design and add digital magic that will impress even the most demanding visitors.

What did we do?

Embodies the corporate style “strictly but luxuriously”.
Black background, gold accents, elegant fonts – we fulfilled the customer’s wish, avoiding tastelessness. It turned out expensive, solid and European restrained. Luxury here does not scream, but speaks in a low voice.

Created a 3D video that captures from the first frame.
It's our own pride. We did not just animate the picture, but shot a whole mini-blockbuster: from working out scripts (there were 5 options, including a story about shark jaws!) to modeling and animation. The video on the main page immediately sets a high bar and does not let go.

We built a flawless SEO architecture.
We assembled the semantic core, thought through the H1-H3 header structure, and integrated the key queries so that the texts written by doctors sounded in unison with the search algorithms. The site immediately went up in appearance.

We designed the patient’s path “Problem – Solution – Action”.
The user for 2-3 screens understands the essence of basal implantation, sees evidence of examination ("Before / After", reviews, doctors) and easily finds the button "Entrance for a consultation". No mazes or clicks.

Give the client full control of Bitrix.
The site works on 1C-Bitrix - the staff of the clinic can independently update news, articles and promotions through an intuitive admin. Stability, security and scalability are high.

We started a website that sells services. It is a continuation of the MitraLab philosophy: uncompromising quality, attention to detail and clear communication.

• For patients.This is an understandable guide in the world of complex implantation and trust in the clinic with the first click.

• For the clinic.A powerful marketing tool that reflects the status and saves the time of doctors.

• For search enginesA perfectly structured and semantically rich resource.

MitraLab received not just a website, but a digital representative of its brand. And we are another reason to be proud that we can work even in the most narrow and complex niches.