Landing for MPG Partners family office. How we helped grow the brand from scratch

We love TV shows, and we love work as well. We don’t mean watching House of the Dragon instead of an online meeting, we don’t. And another: when the cooperation with the client is repeated and develops into a series. I just wish it wasn't a thriller.  

We present the second series about interaction with MPG Partners. The first one can be opened by reference. Previously, we created a corporate identity, logo and a set of presentations for the customer. This time we were asked to do a landing page to launch a new sales channel. We know the secrets of effective one-page websites, so we’re excited. 

MPG Partners is a family office. Such organizations help to manage property: buy real estate, conclude contracts, open bank accounts. The founders of MPG Partners live and work in Dubai. The target audience of the company is also from the UAE. That is why we agreed to register a landing page on the regional domain - .ae.

We decided on the design. We took care of it in advance when we created the corporate identity. All I had to do was find images and draw icons. And here's what was done:

• colors: black, white, emerald;

• font - Actay with contrasting details; 

• logo - an elegant symbol in the form of letters M, P and G; 

• A pattern is a geometric pattern of triangles.

Formulated UTP. They became three whales on which the family office stands. Here they are, from left to right: "Protecting interests, saving time, opening up opportunities." Put this phrase on the first screen. Below it is a button to connect with the company, as users must convert into buyers.

We talked about competence. Dedicated to them a separate block, added descriptions. Here are some of the services:

• opening a business;

• Second citizenship program;

• purchase of commercial real estate;

• legal support;

• accounting advice.

Emphasized the benefits. Two of them were placed on the second screen, in the section “About us”. They are emphasized because they distinguish the company from competitors. The first is Russian-language service, the second is high speed. Other advantages are as follows:

• deep understanding of the market;

• established links;

• guarantee of non-disclosure of data; 

• risk assessment;

• Transparency with respect to finances.

Summing up the benefits. We listed what the client will receive when delegating tasks to the family office:

• centralized management of assets;

• individual financial strategies;

• ensuring the protection of resources;

• time optimization;

• Minimum tax risks. 

It remains to allow the user to contact the company, if he did not do so earlier. At the bottom of the page is appropriately located button "Leave the request". There are only three fields in the form: name, surname and phone number. It is important that it takes only a couple of seconds to fill it out.

In terms of business, MPG Partners has made a huge leap before our eyes. Young and ambitious brand-youth transformed into a wealthy, recognizable and strong man.

MPG Partners and I have a happy ending. In the arsenal of the customer were corporate identity, logo, presentations and, finally, landing. The number of customers increased. The same goes for their receipts and checks.

If your business needs a landing page, Leave a request for a call back..