Branding for MPG Partners family office. How the emerald became the pearl of corporate style

When the word “family” sounds, some remember their parents, others remember their children, and the chosen ones remember Furious. We are talking about MPG Partners. The thing is, it's a family office. Such organizations help wealthy people manage property: buy real estate, conclude contracts, open bank accounts. The founders of MPG Partners live and work in the UAE. They came to us when the company didn't even have a name. We were asked to create a presentation so that we could negotiate more quickly.

Then the customer offered only registration of foreign cards and obtaining a resident visa in the Emirates. But the company grew rapidly, as did a range of services. Here's what's added:

• selection of real estate;
• opening a business;
• acquisition of a second citizenship;
• legal support;
• consulting accountant.

It took not one presentation, but a whole series. We designed it in blue and gold, they symbolize the Red Sea and Dubai sand. With our materials, making deals has become easier.

The customer took a break and tried to cope with the increased number of orders. We met after a while. The company went back to being MPG Partners. Come to us for a corporate style - it's time to increase recognition. Why, we're all for it.

We chose the color scheme. It was believed that the past bright combination is not suitable: you should withstand restrained tones. Switched to black, white and — find — emerald. He is calm but catchy; associated with confidence and luxury. Through the colors conveyed that the company is stable and prosperous. This is how the emerald became the pearl of the brand.

They drew a logo. Made it out of M, P and G. These are the first letters of the company’s founders’ names. The symbols have developed into an intricate pattern with intersecting lines that conveys the multifunctionality of the family office. Next to the image was the name MPG Partners. For clarity presented the logo on different media:

• business cards;
• envelopes;
• Document folders;
• forms;
• pens;
• notebooks.

Branded presentations. Since the logo and palette are new, it was necessary to rework the early materials. It is important to follow the same style: each unit should play to increase awareness.

The family office acquired a corporate identity, having received a solid set of materials: presentations, logo, color palette. Our cooperation did not end there: we also made a landing for MPG Partners. We'll talk about it in the next part.

Business with customers went uphill. It’s nice that we participated in the formation of the company and saw the transformation of the company without a name into a powerful predator of the market, which is known to wealthy people in the UAE. We believe that among them is Vin Diesel, because family is the most important thing.

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