Design for the social networks of the Olympic Committee. How we set the championship pace posts and storis

One day the door of our office opened and the Russian Olympic Committee appeared on the doorstep. With a mission that sounds like a sports motto: “We need social media design.” But we knew that behind the simplicity of the wording lies a real marathon.

We had to create a visual system that would:
- modern,
- recognizable,
- universal.

We started with a concept. The basis was built on a clean schedule and dynamic accents in the colors of the Russian flag. Every detail was thought out – from fonts to color palette, so that in any format (be it a story or a post) everything looked the same whole and energetic.

Then we assembled a complete set of templates:

• for news and official communications;

• for announcements of matches and events;

• for infographics and sports statistics;

• For quotes and portraits of athletes.

The main principle is convenience. The templates are designed so that the committee editors can use them without design superpowers: open the file, replace the text and the photo - and the publication is ready.

To check how the system works in the field, we went to Luzhniki. There on the spot agreed the final touches and breathed into the project a real Olympic atmosphere.

Surprisingly, the process went smoothly. Without endless circles of edits and, of course, without doping control.

The Olympic Committee received a universal design package for Telegram, which can be easily adapted to any social networks. Now posts, storis and rhyls look whole, dynamic and equally impressive in any format.

And we have a new project of the level of “gold” in our portfolio. Look in. Telegram channel The Russian Olympic Committee and see for yourself how sports and design are now running together.

Do you want your social networks to set engagement records? Leave it. callbackAnd we'll give them the style of champions.