Development of corporate identity for IT company
1C Hotel.
Goal
Create a positive and reliable image of the company in the eyes of customers and partners
Objectives
Develop elements corporate identity company
Implementation
Analysis
First of all, we studied competitors and the target audience. There are many companies on the market that also develop software for managing the hotel business.
Competitors have already formed an image, corporate style. We selected 30+ companies and evaluated the pros and cons of logo design, booklets, business cards and other elements of corporate identity.
We then analyzed the target audience:
- sex and age structure;
- interests and hobbies;
- expectations;
- objections.
The marketer, together with the art director, drew up a plan to develop the company’s identity, with a period of 14 days.
They also drew up a preliminary plan that included:
- preferred colours;
- the most successful "chips" of competitors;
- images that are remembered by the target audience.
Intelligent creativity
We used yellow and black to create the style. As you can see, the identity of the company is made in a strict, but rather bright style.
The designer reflected the seriousness and multitasking of the company, its professional and responsible approach.
In addition, the design traces the themes of the hotel business (the form of the booklet) and its management systems, which immediately reveals the activities of the company.
All elements of corporate identity complement each other and harmoniously combine. We have developed the design of a brand book, booklets, business cards, brochures and other attributes.
Result
Full update of the visual component of the image. The company received a “new face”, which looks bright and original against the background of competitors and corresponds to the preferences of the target audience. Modern and unusual design helped the customer to attract new partners and customers and occupy high positions in the market.
