Development of the logo and packaging design of Aeva shampoo
Goal
Bring to the market a premium brand of hair cosmetics, highlighting it against competitors
Objectives
Develop a logo and packaging design shampoo and conditioner
Implementation
That's what we love about our job, which is to be able to fulfill our dreams. We were approached by a customer who dreamed of creating a line of premium hair care cosmetics. We needed to effectively package the finished product and design the brand itself, creating a logo for it.
Aeva is a premium hair cosmetic. The first products in the line were shampoo and air conditioning balm, and it was for them that we had to develop a packaging design. We started with the creation of an elegant logo that should set the tone for the further design of the entire line. See how elegant it turned out – smooth thin lines and black and white gradient. The first two letters are made in the form of a monogram, giving even more nobility to the design.
The next step was the development of packaging. We wanted to make it so stylish that it took center stage on the bathroom shelf. And I think we did it.
No acid colors, images of nettles and chamomile, alias fonts: the packaging is made in a monochrome style with a small amount of text. In our opinion, minimalism is the best suited to the premium segment. The design turned out to be simultaneously strict, classic, tender and feminine. Now every girl can feel like a real lady, putting on the shelf in the bathroom product from Aev.
What difficulties did we face in the process and how did we solve them? Difficulties awaited us in the most unpredictable place. Since the brand was new and the production was established simultaneously with the creation of the design, we had to go beyond our work. The factory requested information on the materials used in the packaging, up to the chemical composition of the plastic bottles and shampoo lids. We entered into negotiations with the production, provided them with all the necessary data and finally launched the cherished jars into circulation.
Result
In each new project, our highest goal is to make customers happy. It happened this time, too. We managed to participate in the birth of a new brand and give enthusiastic emotions to the customer. Well, for the female half of the team, working on this project was a double pleasure:
