Registration of activities of the state institution "Agroexport"
Goal
To consolidate high brand awareness, to establish communication with the audience, to tell about the export of products of Russian manufacturers at major events
Objectives
Develop a corporate style book single designation of business events brand
Implementation
We received a serious order from the Ministry of Agriculture of Russia. In order to develop the export of agricultural products, the AGROEXPORT institution was created, which supports Russian exporters and helps them enter new markets.
This is one of the main directions of economic development today, so we were proud to take part in the creation of the project.
We were required to develop a strict and solid, but modern design brand "AGROEXPORT RUSSIA", to have a clear understanding, exhibitionforum or any other event in a single corporate style.
We enthusiastically delved into this direction: we studied the peculiarities of the sector, worked out all sorts of associations with the agro-industrial complex, identified options for what could be done. branding at this level.
Of course, such projects for the development of corporate identity are difficult to implement: multi-stage coordination, strict observance of the schedule, strict framework of official business style. — This can cut down on ideas and make design less attractive. But it doesn't scare us at all! Fortunately, this is not the first time we cooperate with a government agency, we know how to find the right solutions and always find the right approach.
- developed a design concept corresponding to the status of the project;
- received adjustments “from above”, promptly finalized and brought the design of events to the final look, which satisfied everyone;
- developed the entire line of brand carriers: from badges, business cards and folders to press volleys, billboards and information racks, as well as a wide range of souvenir products;
- All the characteristics of the design of events and the rules for using the style in detail, with example and anti-examples, described in a voluminous brandbook.
Result
We have developed a brand book of events as much as 113 pages, with which every major event will be decorated in a recognizable corporate style and will be held at the highest level.
