Corporate identity, branding
for Yard Capital
Goal
To attract the attention of customers to a promising type of investment. Move away from the old recognizable style and develop a new corporate identity, due to a change in direction
Objectives
Implementation of a full range of services for brandingInvesting in cryptocurrencies and blockchain technologies – from analytics and marketing to design
Implementation
Yard-Capital previously engaged in investments in real estate, stocks, bonds and other securities. After the boom in the digital currency market in 2017, management adjusted its activities and set a course for a trendy type of investment.
The idea to develop in this direction entailed the need to create a new corporate style. That's how our paths crossed and Yard-Capital made the decision. order corporate identity and branding for an investment company here.
Soon we started a new project. There was enough work for everyone, including our analysts and marketers.
Investment is a niche in which there is nothing to do without numbers, calculations and graphs. Without this information, it is difficult for customers to overcome the barrier of distrust and decide whether to invest.
To get to these numbers, in the development process corporate identity and branding for an investment company to order, We did an in-depth analysis.
- target audience;
- situation in the cryptocurrency market;
- strengths of the company.
And successfully disengaged from competitors!
The work was interesting. The design was based on modern electronic patterns and fonts. The only thing we had to do was work at higher speeds. In an uglyly tight timeframe, it was necessary to develop a complete package of the company from scratch, including:
But we can't say no. And in just 2 weeks, thanks to the concentration of our team, everything was ready. Despite the speed, the customer loved the job!
Result
The brand was developed and successfully launched on the market. Clients quickly figured out what to do, convinced of the reliability of the company and already carry their savings, hoping to increase capital.
