Brandbook for the logistics company Barrus Projects. Why do we need Latin?
Goal
Achieve high brand awareness and strengthen customer confidence
Objectives
Develop a brandbookwho will distinguish the customer from the competition experience and strength
Implementation
There was a phone call. We picked up the phone.
Hello. Hello there.
- Hello there. We heard you could make a brand book.
- Yeah, yeah, that's it.
- Where are you? We want to discuss the details in person.
- In Moscow, on Presna...
- We can reach you by car, train, plane, ship or balloon.
- Do you do logistics?
- Yeah. How did you know?
Barrus Projects is a large logistics company. It carries loads weighing hundreds of tons, such as reactors, columns and presses. Among the projects is the transportation of the world's largest pyrotase compressor. How powerful Barrus Projects is, we will show in two facts:
1. It's been on the market for 20 years.
2. Barrus is Latin for elephant.
We ordered a brand book where it was necessary to transfer the fullness of the company. We also have a lot of experience in logistics.
We picked the colors. The main ones are purple blue and pure white.
They broadcast reliability, freshness and friendliness. For the role of the second plan approved deep black. He draws attention to himself when reading the text.
They painted an image. They became three translucent rings. They resemble both the orbit and the wheel. The pattern symbolizes stability, movement dynamics and global reach. Thanks to the symmetry, it is easy to place the sign on the page so that it looks good.
Created a design for advertising materials. It is one, not one, but one. Provided dimensions, fonts, position of elements, width and height of indentations. Inserted bright processed photos with trucks and containers. They showed me what they should look like:
- forms;
- commercial offers;
- Lifts;
- booklets;
- business cards;
- Billboards.
We offered a presentation template. They demonstrated a universal solution that will fit any format of the event. Learned to combine a logo with a pattern on one slide, headlines with content.
Result
Brandbook came under the customer – large-scale. Reflect the recommendations on 100 pages. Although this is against the precepts of time management, they did not divide the elephant into frogs, but ate it whole.
There was a difficulty in coordinating the project: the client had foreign management, which did not immediately accept the peculiarities of the Russian market and our comments. But we managed to find a compromise, and the customer was satisfied.
The highest praise is expressed in the repeated collaboration, and Barrus Projects asked us for a website. Right here. We tell you what it was like.
If you want a brandbook, too, Leave a request for a call back..
