Development of logo and corporate identity for the restaurant "Chico"
Goal
Create an attractive image of the restaurant
Objectives
Develop a logo and corporate identity that will increase the recognition of the institution and complement the concept of interior design
Implementation
There are projects that are made in one breath, in a burst of creative inspiration. With the corporate style for the restaurant "Chico" was the same case.
The customer asked us. logo in such a way that it is really refined, but does not contain platitudes like plates and forks. There was also a request to use beautiful capital letters in the logo.
Between us and the management of the restaurant there was a maximum understanding, so our designers managed to almost immediately hit the bull’s-eye – the layouts were agreed by the customer very quickly.
The logo created by us is an ornate inscription - the name of the restaurant "Chico". Its graceful wavy lines resemble caramel sauce on the cake and at one glance at the logo, an appetite is already played out. The inscription is made with a wide, sweeping, royal gesture. This typeface resembles Art Deco style and will be perfectly combined with the luxurious atmosphere of the restaurant itself.
A pattern consists of nested circles. It will give a special charm to branded media, such as craft packages or menu pages.
When developing the corporate identity of the restaurant, we used a modern sans-serif typeface Onest ExtraLight. It was designed specifically with Cyrillic writing in mind, so it looks the most advantageous.
Our logo and corporate identity was very liked by the owner of the Chiko restaurant, so the customer’s team immediately updated the signage, menu and interior of the institution, without waiting for the project to end.
Result
The restaurant acquired its unique corporate identity, which helped to expand the audience and increase the number of guests. Now the Chiko restaurant is a place where luxurious decoration and unsurpassed taste are combined.
Do you also want to order a corporate identity or logo for a restaurant or other business? Contact us and we will discuss your project in detail!
