Logo for the Architect Mall. The sad story of how the project ended in nothing

The beginning of our cooperation did not foreshadow any difficulties. The customer is a large modern shopping center focused on the interior niche. The shopping halls present elements of furniture and decor, claiming the title of masterpieces of modern design. Of course, we could not pass by such an interesting project and enthusiastically set to work.

First, we held a briefing, then we created the concept and made a strong concept of the logo and corporate identity, which every detail demonstrated premium. It was really good (one of the best in my opinion).

What's so special about this logo?

He doesn't have a badge. Instead of the emblem, the inscription “Architect Mall”, made in a beautiful font with an emphasis on the letter “E”, in the style of premium brands (Prada/Gucci/Balenciaga/Calvin Klein).

By the way, such text logos are now in trend and will remain relevant for a long time.

So what's the bottom line? We present the concept to the customer, but instead of praise we get: Where is the logo? What did you do? It's just text!

After that, the client disappeared from the radar and did not communicate again. All attempts to get comments or prepare a new logo concept were unsuccessful. And the fate of the new emblem, like the company itself, is still unknown to us.