Branding labels of milk, kefir, cottage cheese, yogurt
Goal
Bringing a new brand to the dairy market, searching for wholesale buyers of products
Objectives
Brand development dairy products; presentation design b2b sales
Implementation
During the development of branding, we started from the name of the brand - "Eco-farm" and its positioning as a manufacturer of environmentally friendly, high-quality products. After conducting a deep marketing analysis and focus group with potential consumers, we collected the following associations of buyers with environmentally friendly dairy products: farm, fragrant haystack, cows, juicy green grass.
It was also necessary to take into account the following requirement of the customer: the product should stand out on the shelves, not merge with the packaging of competitors.
Based on these associations, the designer created several patterns in different colors for each product:
- Milk is blue;
- dairy products - green;
- hard cheeses, yellow;
- soft cheeses are orange.
As a result of combining patterns of different colors into a circle with four segments, a logo was created - a circle with the brand name in the center for branding labels of milk, kefir, cottage cheese and yogurt.
The main fonts - positive, rich accidental font LetterOMatic! Regular and round GardenC.
For yogurts with different flavors of fruits and berries, labels were additionally developed in red (for strawberry yogurt), dark purple (for yogurt with blueberries), orange (for yogurt with apricot). In the same colors we offered to make the caps of the drink.
What happened in the end?
We have developed bright, positive and eye-catching labels of dairy products that differ from other manufacturers, and successfully visualized the quality and environmental friendliness of products.
After completing the work on label branding, we started developing the presentation of Eco Farm for wholesalers. The document includes the following sections: assortment; composition, fat content of the product, shelf life and storage conditions; detailed description of the conditions and process of production of environmentally friendly farm products; conditions and volumes of supplies for wholesalers.
Result
In a strictly agreed time, the customer received a set of labels for branding to start production, as well as a selling presentation for negotiations with potential buyers. Product sales have been successfully launched.
