Corporate Style for Special Vodkhoz

Sometimes we are approached by customers who have just begun to turn their business into a recognizable brand. They usually know what they want, but they don’t know what tools to achieve it. Therefore, at the first interview, we guide the client, telling about what we can do and what the result will be.

When the company “Spetsvodkhoz” approached us, their request sounded very simple: “We want a design form.” It turned out that the customer was thinking about developing a corporate identity, but did not know what set of solutions it includes. So I just turned to the studios with small requests, like developing business cards or forms.

At the first meeting, we realized what the client really needed and offered it. corporateize. The needs were modest, so we chose the Light package. It includes the basic elements of the company’s style: colors, fonts and patterns. The big plus is that all our developments are applicable to any medium, be it a form, business cards, calendars, a corporate stand, a website and much more.

We decided not to reinvent the wheel, and we played with the water theme. Since the client provides technical services, the design is made strict and symmetrical, with clear edges. Coloristics was chosen in the spirit of the water element: the gradient of blue and black elements. It was strict and tasteful.