Redesign of the IT company brand

The customer has been working in the IT services market for more than 10 years. During this time, regular customers have formed visual habits for this brand, so a sharp change in design and a complete reversal of visual images did not suit us.

At the same time, competition in the market increased, and the customer wanted to update the visual model of the brand to stand out from similar companies and attract the target audience.

By the way, the head of the company was aimed at global changes in the overall development strategy of the company. We had to reflect these very changes with a brand redesign and reveal a positive image of the company.

Redesign rule for large companies

To figure out where to go, the art director brainstormed with designers and marketers.

During the assault, we studied competitors, sketched out a scheme of preferences of the target audience, evaluated the current logo design and corporate identity.

The redesign of the brand of companies that work in the market for a long time should be approached with caution. Therefore, we decided to make the logo more modern and develop a common design style with the preservation of color solutions, but with more modern patterns.

At the same time, the designers took into account the established visual image of the company in the eyes of the target audience. We have developed the design of the logo, brand book, booklets, business cards, promotional presentation of the company, as well as a single concept of a new design for use in other areas (website, landing, etc.).

For each element of corporate identity, we have provided several sketches to choose from.