Development of branding and sites for a production company
Goal
Bringing a new brand to the market is always... Gambling. At least for Veonix. Betting everything on the fact that the customer got into the “lady”, for us the norm.
With this intention, the company “Instrument Technology” approached us. At that time, the company had been operating for 10 years. All this time, she fulfilled orders from regular customers who appeared from the “Advertisement Board” and “word of mouth”.
With experience, production and professionalism have grown. There were forces and a desire to declare themselves to medium and large businesses.
And now, thanks to us, the company must find its recognizable face. Not a business humility. And one of the leading manufacturers in the field of laser cutting and engraving of metal and 3D printing of any complexity.
Objectives
Develop brandingThree portals, start traffic.
When the company grows to a high level, without branding can not do. When we met, “Instrument Engineering Technology” did not only have a website and logo, but even business cards.
With a light hand, Veonix production company was waiting for:
- identity (logo, branding, presentations, forms, business cards);
- websites (general, "laser" and "3D-printed" directions);
- leads, leads, leads (we were responsible for the full setup of traffic and site maintenance).
Implementation
Developed corporate identity, three independent sites of the company in a single style, in each direction.
In principle, this could be our story about the implementation of the project and complete. Just give links to sites about the company, about 3D printing of any complexity and high-precision laser cutting and engraving. To show how cool it all turned out.
But then no one will know how organically and deftly the work on the project went. How naturally the contours first emerged, and then the essence of a thorough and reliable image of the customer.
That's important. Because a lot has been done:
- thoroughly studied the market and compiled avatars of all customers,
- The logo was invented and the visual concept of the brand was developed,
- technical execution: texts, graphics, sites, traffic setting,
- And leads, leads, leads...
Result
The constant flow of new customers has become a natural consequence. branding production company.
Development Veonix has made Instrument Technology a recognizable individual. Their acquired external solidity is directly proportional to the importance of incoming orders.
Our “packaging” has been working so far.
