Development of a logo for children's online school. How We Helped Our Customer Believe in Magic

When the charming customer Ksenia approached us again, we gladly agreed to participate in the project without even looking at the TZ. With Xenia, we have already worked on the redesign of the website of a private kindergarten.Orange childhoodAnd our cooperation was so comfortable that it immediately fell into the category of favorite customers. Now, Ksenia has decided to fulfill her long-held dream of creating an online school for children with speech impairments. And of course, she came straight to us.

Although our case is about designing a logo, we did not start with it. First of all, we had to come up with a sonorous name, because, as you know, what the ship will be called. Xenia had a hard time choosing from more than 50 unique names and trying to stop at one more flour. But the favorite was chosen quickly and without a shadow of doubt.

It turned out that Ksenia was thinking about the personal account of the online school to be called “Get a room”, and the rest of the sections of the site one way or another to link with Harry Potter. We didn’t know about this yet, and imagine the emotions of the customer when she saw the cherished Logwarts in the list of names?

When the name was decided, marketers passed the baton to the design team. With such a sonorous naming, it was not necessary to think long about the logo. We have thought of it in such a way that it contains several references to the Potterian and the activities of the school.

The ornate writing of letters resembles the font that was used in the posters of the acclaimed film epic about the boy wizard. Above the letter "A" is a magical talking hat from the movie. Dialogue icons hint at the type of occupation in an online school – working with speech.

Then we created two variants of the pattern. The first consists of a repetitive image of a magic hat. It is convenient to use on compact souvenir products, due to the absence of small details. In the second pattern, in addition to the hat, there are other attributes of the magical universe of Harry Potter - a broom, a star, and a cloud with text. It is suitable for larger advertising media - banners and press vols.

For the color range of corporate style, we used black, white and light shade of purple. It turned out atmospheric, with a hint of magic and magic. For a school of little wizards, that's it!

Also in the corporate style guide, we demonstrated how the logo and patterns will look on different advertising media – signs, business cards and bracelets.

We used two fonts. The first, accent, Dwarven Stonecraft, reminiscent of the inscriptions from the covers of Harry Potter books. It can be used to write headlines and highlight important words. The second font, Gilroy, is suitable for use in voluminous texts - it has no serifs, it is easy to read from paper and monitor.