Designing a water bottle for athletes

The company "AgroFudvostok" for more than 5 years produces healthy food products. Drink "FreshPoint" is a fundamentally new project, developed according to the author's recipe in cooperation with the German company.

We were faced with a difficult task - to create an unusual bottle design that fully conveys all the benefits of a sports drink.

In the beginning, we faced difficulties. First, the customer set a hard deadline - the launch of products should have started in 3 weeks! And we just got an order to work...

Secondly, the client did not clearly explain what he wanted, and there were few analogues of such a product. Therefore, we relied on the existing product presentation and some examples of competitors.

It was yesterday and there were no ideas.

To meet the deadline, we put off non-urgent projects and immersed ourselves in the topic of sports drinks. Each day began with mini-meetings, where designers voiced ideas for the design of the bottle, and the art director rejected them.

There was not enough “juicy” idea that would show the natural and taste properties of the product. And most importantly, the packaging design of a new product should catch on and arouse interest.

All tasks are up. Designers and illustrators discussed sketches, thought, looked for a source of inspiration. After 4 days we had almost nothing, the project manager was furious, but we didn’t give up.

On Thursday, in another brainstorming session, we finally created a model for the future design of the bottle. “Powerful energy and 100% recovery after training” – this idea formed the basis of the concept.

Take a look at the package of the drink with the taste of "Apple Lemon": a close-up depicts an athlete full of strength and energy.

In just 5 days, the designer and illustrator created several layout options for printing. Surprisingly, we completed the work ahead of schedule.