- Prototyping
- Copywriting
- Editing
- UI/UX
- Testing
- SEO optimization
Goal
As informative as possible to present the services of the insurance company, create a modern portal with the possibility of receiving online services
Objectives
Develop a website about the services of the insurance company in strict design, no frills, with an emphasis on useful content and regulatory information
Implementation
The insurance company "Paritet-SK" is not a beginner in the domestic insurance market and in foreign countries. PARITET-SK is a member of SOGAZ Group and has been providing a wide range of services for a long time, and most importantly, reliably: insurance of real estate, transport, health, production, equipment, liability. By the way, the collaboration with the studio Veonix happened not for the first time. We have already developed presentations and annual reports for the company, which have clearly fulfilled their tasks.
This time, the customer turned to us for a redesign of his old site. The former was developed in the early 2000s. It is outdated visually, although it contained a lot of information about the company's activities, finances, reporting - as befits the website of the insurance company. We had to keep the content we needed, but update it completely. design: succinctly but comprehensively give visitors information about the company's activities, services, best offers, tell about the benefits and necessity of insurance, show possible negative situations and positive decisions.
At the same time, it is necessary to decorate everything in a strict style, minimalist, without unnecessary details, to make the maximum emphasis on the content.
Due to the fact that we have already cooperated with this insurance company and have long found a common language, we quite well understood what the customer wants to see, what is required of us. And from that side we were confident in the quality of our work, serious and proactive approach.
We quickly collected all the information about the company and its services, created a meaningful concept of the future site, worked out the structure:
- sections for individuals and legal entities;
- registration in the personal account;
- registration of insurance services through the website (online registration of insurance policies);
- The visually impaired version, etc.
In total, the site contains more than 100 sections. We also moved the site to a new management system - Bitrix (before that there was also an outdated self-recording system).
Result
As requested by our customer, we have developed a rather restrained design of the site: pages on a white background in a minimalist style, which contrast elements in the company's brand colors and thematic photos.
The company highly appreciated the results of our work regarding the objectives of the project and meeting expectations. The company’s website is launched, and its visitors can conveniently and easily, without being distracted by unnecessary details, get the necessary information and start cooperation with the insurance company.