Redesign of the premium dental website
32 out of 32 clinics without losing SEO positions

Iortho is a network of premium dental clinics in Moscow, where those whose smiles flash on air and billboards go. If your teeth could choose a dentist, choose Iortho.

What they do:

• Orthodontist services: eliners, braces, pediatric orthodontics
  
• Dental services: whitening, treatment of caries, microscopic therapy, prosthetics, osteoplasty 

We turned to us with the task of a complete redesign of the site: update the visual, transfer to a new engine, maintain a complex structure and not lose your position in the search. We do things like fish in the water. There are dozens of redesigns, including for large B2B companies. 

The key challenge is to combine modern design with the large architecture of the site: many directions, doctors, services and useful articles that needed to be preserved in the structure. Experience allowed us to quickly assess the risks and plan the path without losses.

Design features:

• Black and white color scheme - strict and modern
  
• Interactive elements: before/after sliders, animations, smooth transitions
  
• Visual Focus – Premium, Trust, Advanced Treatment Technologies

In parallel with the redesign was painstaking work on SEO.

Interaction

I want to talk about the interaction with the Iortho team. This is the case when a complex site is made easy – thanks to a well-coordinated team on the part of the client.

Communication is operational, on the case. The issues were resolved quickly, the compromises were without dispute. Working as a team.

The site has become visually modern, technological and easy to perceive - as after cleaning the air flow. We managed to maintain the entire structure, improve the UX and not lose the SEO position.

We wish the company development, grateful customers with a healthy smile. We look forward to continuing to work together in the future.